 |
A young racer, a local fire and life safety leader, and a shared drive to make an impact: CertaSite® Powered By APi Group is teaming up with kart racer Asher Farris of Asher's Racing Channel once again, renewing its sponsorship for the 2026 season. The partnership reflects CertaSite's ongoing commitment to investing in the communities it serves and championing young people pursuing big goals. For Asher, who has quickly become a recognizable face on the regional karting circuit, the continued support means another year of competing at a high level while helping spread the word about fire protection and life safety. |
"Asher is the kind of young person you want to root for," said Jeff Wyatt, CertaSite CEO. "He works hard, he's humble, and he takes the responsibility of representing a brand seriously. Being part of his journey, and seeing him use that platform to talk about something as important as fire and life safety, is a win for everyone involved."
This season brings a notable shift in Asher's racing program. After finishing 4th in the KA Junior championship last year, he's staying in the Junior ranks but trading his shifter kart for a 4-cycle ride, competing in the LO206 Junior class. It's a new style of racing for a fresh test of his skills behind the wheel.
So far, the transition is paying off. Asher has already picked up 1 victory and 2 additional podium finishes in the early stretch of this season. His race calendar runs through his home track at New Castle Motorsports Park in New Castle, IN, with travel events scheduled in Ohio, North Carolina, Tennessee, and Wisconsin. CertaSite will be hosting a CertaSite Day at the Track on September 13 at New Castle Motorsports Park to cheer Asher on.
"I'm really excited to continue our partnership with CertaSite for another racing season," said Asher Farris. "Their support means a lot to me and helps make it possible for me to keep chasing my goals on and off the track. I'm thankful to have such a great company behind me, and I can't wait to represent them for the rest of this season and make them proud."
Sponsorships like this one are part of a broader effort by CertaSite to show up for the community in meaningful ways. Alongside programs like CertaSite Serves, supporting Asher allows the company to combine its passion for giving back with its mission of keeping people and property safe, further cementing its role as a trusted name in fire protection and life safety across the Midwest.
About CertaSite
CertaSite, Powered by Api Group, is a commercial fire protection and life safety company founded in 2018 with a mission to be the most dependable and simplified life safety solution on the planet. We take a modern approach to fire and life safety, going beyond compliance to deliver unparalleled service, expert support, and tech-driven control over fire and life safety systems. With a team of dedicated professionals, we proudly serve 24 locations. CertaSite is headquartered in Indianapolis. Visit www.certasitepro.com for more information.
